Language and Cultural Barriers in Health Services

Although  this subject veers off a little from my market, I do find it important to discuss it here too.  It is quite a sensitive issue because if there is a time that you need truly be understood is in an emergency or  in a health scare and  because it is often the...

Translating Taglines

  Such is the case  of Nike’s “Just Do It” campaign  and the “Got Milk” commercials. In the last example the literal translation into Spanish would send a completely different message and a quite offensive one,  and therefore the translated tagline is Toma Leche....

How to Reach the Hispanic Market.

When you are trying to reach one of the fastest growing groups in the US and  one with a growing purchasing power that will near 1.5 trillion by 2015, the Hispanic population cannot be blanketed together but rather targeted  and catered  to as a “group within  a...