The diversity of the Latino population is never more prevalent when it comes to social and political issues most notably in this election year. Just the way we target them and market to them culturally, they are equally as diverse politically. Because the circumstances that brought them here and the issues that affect them politically and otherwise are so diverse, that grouping them together and their political preference will depend on which group you ask. As a whole, Hispanics always tended to vote Democratic, yet to a Cuban American they tend to veer more for the Republican ticket. In a study done by the Pew Hispanic Center it was revealed that although Obama had accelerated deportations more than other president , they[ Latino registered voters] still highly favor Obama to Romney by 63 % compared to 23% . The awareness of the deportation issue is more prevalent among foreign born Hispanics. Yet, because of other social and political issues, Latinos tend to strongly favor the Democratic party. Also, with Obama temporary halting the deportation process under the “Dream Act” which according to the same study is favored by 91% of Latinos as a path to citizenship. However, in a recent Gallup poll it was estimated that 51% of Latinos have become independent voters and with both candidates are targeting that percentage of voters, they are doing so by targeting the issues that generally is a common ground to all : jobs, economy and healthcare.
Added to the mix is that these differences of opinions among the Latin groups themselves which tend to get heated particularly on the issue of immigration. Here is South Florida, with a large concentration of Hispanics and having one dominant Cuban- American group with its opposing and more conservative beliefs usually clashes with the other more Democratic leaning Hispanics. On the other hand, the other Latino groups residing in Florida, which are Latinos of Central and South American that resent the favoritism of the Cuban immigration status and therefore are more likely to favor the policies on legal immigration such as the Dream Act.
Finally, although both parties and candidates have steered away from this issue, Obama because of his long record of deportations and Romney because of his earlier stand in the debates on the issue will soon have to change course if they want to re get the Spanish vote. Obama’s announcement to halt deportations of young adults brought to the US as children could bring up another round of ads aimed at Hispanic voters.