Hispanics under the Trump Administration

 

 

Today we swear in a president that throughout his campaign has demonstrated extreme dislike  for the Hispanic population(immigrants and US born Hispanics). His rhetoric on immigrants and emphasizing the border wall was enough to make you shudder.

 

Hispanic and minorities were supposed to be the core of the election and turned out not to be true. Although the census and studies state otherwise, will the results of  the Hispanic vote on this election affect the marketing strategies? Will it be believed that it is such an influence as once thought.

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Why Are Minorities So Misrepresented In the American Media?

 

There are many problems with misrepresentation of minorities in film and TV.  The reason behind this lack of diversity is basically that the majority of  entertainment executive and studio’s CEO are overwhelmingly white and male.  It is a very competitive field and most of the decision makers are overwhelmingly white male seeking the best profit in film.  The bottom line is that  movies are costly to produce and Hollywood is big business. It is  highly motivated by consumerism  and the marketing dollar,  and the result of the limited analytics and demographics about television media.

 

The lack of minority writers is also a factor. For the past 20 years the writer rooms have been staffed mainly with overwhelmingly white writers and if a Latino role gets written in at all it is portrayed as the stereotypical over sexualized Latina and the Latin macho.

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