Targeting Multigenerational Hispanics Through TV and Media

 

We have more than covered the Hispanic  millennial’s use of social media and  their hyper connectivity with the internet  and smartphones. However, traditional mediums like television and radio still remain constant with their demographics particularly station like Univision that although it is slowly changing, still have a problem connecting with the acculturated Hispanic. Catering to this group involves more than the Spanish language  .

 

II is  all about cultural relevancy.   Time and time again research has  shown  this is what this group seeks. In my earlier post , I discussed 10 of the most important factors important to this group and although they are an acculturated group, they are still proud of their heritage.

 

They still seek that connection or that identity that binds them to something that if not preserved they  lose part of themselves.

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