Language and Cultural Barriers in Health Services
Although this subject veers off a little from my market, I do find it important to discuss it here too. We tend to speak of the Hispanic market as a big marketi...
Month: June 2012
On a Lighter Side… Translating Jokes..(Pepito is Bilingual Too!)
On a Lighter Side… Translating Jokes..(Pepito is Bilingual Too!) It’s Friday and wanted to relax a bit! In Latino culture regardless of nationality, if ...
Translating Taglines
As a translator I have always questioned when taglines should or should not be translated in marketing copy, not only because many brands have trademarked th...
In The Political Landscape There is No Single Formula For Hispanics
The diversity of the Latino population is never more prevalent when it comes to social and political issues most notably in this election year. Just the way we ...
How to Reach the Hispanic Market
When you are trying to reach one of the fastest growing groups in the US and one with a growing purchasing power that will near 1.5 trillion by 2015, the...