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Month: July 2012

Mobile Advertising

Mobile Advertising a Good Strategy for the Latin Market

Posted on July 27, 2012 by Teresa Cuervo / 0 Comment

In 2010 a  study done by the Pew Hispanic Research revealed then that  2/3  (63% ) were online and the rate increases to 85% when you are measuring the 18-29 ag...

Hispanic Branding

How are Companies Branding to the Hispanic Market?

Posted on July 14, 2012 by Teresa Cuervo / 0 Comment

At this point, there is no denying the economic potential of the Hispanic market and the profitability that they may bring to company products.  I believe every...

Web localization

Web Localization for the Latin Market

Posted on July 7, 2012 by Teresa Cuervo / 0 Comment

    The first order of business of an organization trying to reach a target market globally is to first research were your markets are, what they look for , how...

Social Media

Cultural Connections make Hispanics Avid Social Media Users

Posted on July 5, 2012 by Teresa Cuervo / 0 Comment

Hispanics are very social and expressive and love to express themselves emotionally.  They are loud, friendly, expressive and show care by kissing, hugging and ...

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Recent Posts

  • Lack of Language Access in Hospitals during the Coronavirus Crisis
  • Language Access in Immigrant Communities during COVID-19 Pandemic
  • Language differences spark fear amid the coronavirus pandemic
  • Half of Americans listen to music in languages besides English
  • The  Disconnect Between Medical Interpreting Services and  LEP Patients During the Pandemic

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