Cultural Differences in Language Could Make or Break Your Marketing Copy
As you read in a earlier post, translating taglines or slogans directly into a specific language does not only alter the meaning or gets ‘lost in translation”...
Month: January 2019
Doing Hispanic Marketing the Right Way-Why Should You Target Hispanics in 2019
In January 2017, I wrote a similar post previewing the changes that would eventually happen in the field of Hispanic marketing and why it should be a demographi...