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Author: Teresa Cuervo

Blog

Hispanics under the Trump Administration

Posted on January 20, 2017 by Teresa Cuervo / 0 Comment

    Today we swear in a president that throughout his campaign has demonstrated extreme dislike  for the Hispanic population(immigrants and US born Hi...

Hispanic Marketing

Targeting Multi- Generational Hispanics Through TV and Media

Posted on January 13, 2017 by Teresa Cuervo / 0 Comment

  We have more than covered the Hispanic  millennial’s use of social media and  their hyper connectivity with the internet  and smartphones. However,...

Blog

Why Are Minorities So Misrepresented In the American Media?

Posted on January 5, 2017 by Teresa Cuervo / 0 Comment

  There are many problems with misrepresentation of minorities in film and TV.  The reason behind this lack of diversity is basically that the majority of ...

Hispanic Marketing

The Insider’s Guide to Hispanic Marketing

Posted on January 3, 2017 by Teresa Cuervo / 0 Comment

  After all these years studying Hispanic marketing strategies, study after study suggest that the following factors are key to engage the Hispanic market:...

Social Media

Social Media Monitoring Tools That Provide Engagement for Spanish Dominant Hispanics.

Posted on December 17, 2015 by Teresa Cuervo / 0 Comment

  We have discussed at length  how  Hispanics tend to be highly connected to their  mobile devices and are highly involved in social media. That behavior t...

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  • What Does Hispanic Really Mean?
  • Cultural Differences in Language Could Make or Break Your Marketing Copy
  • Doing Hispanic Marketing the Right Way-Why Should You Target Hispanics in 2019
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