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Author: Teresa Cuervo

Blog

What Does Hispanic Really Mean?

Posted on February 5, 2019 by Teresa Cuervo / 0 Comment

Why you may ask I keep writing on the Hispanic culture and everything associated with it in a translation blog instead of language? Because for most translation...

Blog

Cultural Differences in Language Could Make or Break Your Marketing Copy

Posted on January 25, 2019 by Teresa Cuervo / 0 Comment

As you read in a earlier post,  translating taglines or slogans directly into a specific language does not only alter the meaning  or gets ‘lost in translation”...

Blog

Doing Hispanic Marketing the Right Way-Why Should You Target Hispanics in 2019

Posted on January 15, 2019 by Teresa Cuervo / 0 Comment

In January 2017, I wrote a similar post previewing the changes that would eventually happen in the field of Hispanic marketing and why it should be a demographi...

Blog

Targeting the Hispanic Consumer through Corporate Social Responsibility or Cause Marketing

Posted on October 11, 2018 by Teresa Cuervo / 0 Comment

Hispanic millennials which as of 2017 figures  are 57 million strong, and  represent  18 % of the population, Latinos represent one of the fastest growing minor...

Hispanic Diversity/Immigration

Will This Anti-Immigration Sentiment Affect the Hispanic Consumer?

Posted on April 17, 2018 by Teresa Cuervo / 0 Comment

To answer this question, the simple answer is yes and it affects  everyone in the Hispanic community. This anti-immigration sentiment and raids have made the Hi...

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Recent Posts

  • Lack of Language Access in Hospitals during the Coronavirus Crisis
  • Language Access in Immigrant Communities during COVID-19 Pandemic
  • Language differences spark fear amid the coronavirus pandemic
  • Half of Americans listen to music in languages besides English
  • The  Disconnect Between Medical Interpreting Services and  LEP Patients During the Pandemic

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