What Does Hispanic Really Mean?
Why you may ask I keep writing on the Hispanic culture and everything associated with it in a translation blog instead of language? Because for most translation...
Author: Teresa Cuervo
Cultural Differences in Language Could Make or Break Your Marketing Copy
As you read in a earlier post, translating taglines or slogans directly into a specific language does not only alter the meaning or gets ‘lost in translation”...
Doing Hispanic Marketing the Right Way-Why Should You Target Hispanics in 2019
In January 2017, I wrote a similar post previewing the changes that would eventually happen in the field of Hispanic marketing and why it should be a demographi...
Targeting the Hispanic Consumer through Corporate Social Responsibility or Cause Marketing
Hispanic millennials which as of 2017 figures are 57 million strong, and represent 18 % of the population, Latinos represent one of the fastest growing minor...
Will This Anti-Immigration Sentiment Affect the Hispanic Consumer?
To answer this question, the simple answer is yes and it affects everyone in the Hispanic community. This anti-immigration sentiment and raids have made the Hi...