How are Companies Branding to the Hispanic Market?
At this point, there is no denying the economic potential of the Hispanic market and the profitability that they may bring to company products. I believe every...
Author: Teresa Cuervo
Web Localization for the Latin Market
The first order of business of an organization trying to reach a target market globally is to first research were your markets are, what they look for , how...
Cultural Connections make Hispanics Avid Social Media Users
Hispanics are very social and expressive and love to express themselves emotionally. They are loud, friendly, expressive and show care by kissing, hugging and ...
Language and Cultural Barriers in Health Services
Although this subject veers off a little from my market, I do find it important to discuss it here too. We tend to speak of the Hispanic market as a big marketi...
On a Lighter Side… Translating Jokes..(Pepito is Bilingual Too!)
On a Lighter Side… Translating Jokes..(Pepito is Bilingual Too!) It’s Friday and wanted to relax a bit! In Latino culture regardless of nationality, if ...