Translating Taglines
As a translator I have always questioned when taglines should or should not be translated in marketing copy, not only because many brands have trademarked th...
Author: Teresa Cuervo
In The Political Landscape There is No Single Formula For Hispanics
The diversity of the Latino population is never more prevalent when it comes to social and political issues most notably in this election year. Just the way we ...
How to Reach the Hispanic Market
When you are trying to reach one of the fastest growing groups in the US and one with a growing purchasing power that will near 1.5 trillion by 2015, the...