Hispanic Marketing

Translating Taglines

Posted on June 15, 2012 by Teresa Cuervo / 0 Comment

As a translator I have always questioned when taglines should or should not be translated in marketing copy, not only because many brands have trademarked th...

Hispanic Marketing

How to Reach the Hispanic Market

Posted on June 1, 2012 by Teresa Cuervo / 0 Comment

How to Reach the Hispanic Market Posted on June 1, 2012 by Teresa Cuervo / 0 Comment When you are trying to reach one of the fastest growing groups in the US an...