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Category: Hispanic Marketing

Hispanic Marketing

Translating Taglines

Posted on June 15, 2012 by Teresa Cuervo / 0 Comment

 As a translator I have always questioned when taglines should or should not be translated in marketing   copy, not only because many brands have trademarked th...

Hispanic Marketing

How to Reach the Hispanic Market

Posted on June 1, 2012 by Teresa Cuervo / 0 Comment

  When you are trying to reach one of the fastest growing groups in the US and one with a growing purchasing power that will near 1.5 trillion by 2015, the...

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