Mobile Advertising a Good Strategy for the Latin Market

In 2010 a  study done by the Pew Hispanic Research revealed then that  2/3  (63% ) were online and the rate increases to 85% when you are measuring the 18-29 age  group. Although Hispanics as a whole tend to use the internet less frequently than non-Hispanics and many do hot have an internet connection at home, this is basically due to economics and education levels,  once take way these two variables , the numbers become comparable to Non-Hispanics

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