On the other hand, the following are great examples of companies reaching out to these consumers by targeting to the cultural and language relevancy.
With a good sense of humor, this commercial is an example of connecting with your market using language and cultural relevancy.
In 2009 Kleenex campaign in” El mes de la Hispanidad”. (Hispanic Heritage Month) I held a contest of local artists that represented their Hispanic heritage. The contest was called “Express your Hispanic Pride with Kleenex” or Celebra tu Hipanidad con Kleenex.
And lastly as part of ESPN Deportes “Noche Latina” NBA teams in an effort to promote and appeal to Hispanic fans bring out their jerseys as El Heat, Los Lakers or, Los Suns.