Hispanic Branding

On the other hand, the following are great examples of companies reaching out to these consumers by targeting to the cultural and language relevancy. With a good sense of humor, this commercial is an example of connecting with your market using language and  cultural...

Web Localization for the Latin Market

For example, Amazon has localized its websites for international markets in Europe, Canada and Japan and not only are they localized by language but by  desired marketing and product specification. Yet, when it comes to the Latin market, it does not have a localized...

Language and Cultural Barriers in Health Services

Although  this subject veers off a little from my market, I do find it important to discuss it here too.  It is quite a sensitive issue because if there is a time that you need truly be understood is in an emergency or  in a health scare and  because it is often the...

Translating Taglines

  Such is the case  of Nike’s “Just Do It” campaign  and the “Got Milk” commercials. In the last example the literal translation into Spanish would send a completely different message and a quite offensive one,  and therefore the translated tagline is Toma Leche....
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