Hispanics under the Trump Administration
Today we swear in a president that throughout his campaign has demonstrated extreme dislike for the Hispanic population(immigrants and US born Hi...
Author: Teresa Cuervo
Targeting Multi- Generational Hispanics Through TV and Media
We have more than covered the Hispanic millennial’s use of social media and their hyper connectivity with the internet and smartphones. However,...
Why Are Minorities So Misrepresented In the American Media?
There are many problems with misrepresentation of minorities in film and TV. The reason behind this lack of diversity is basically that the majority of ...
The Insider’s Guide to Hispanic Marketing
After all these years studying Hispanic marketing strategies, study after study suggest that the following factors are key to engage the Hispanic market:...
Social Media Monitoring Tools That Provide Engagement for Spanish Dominant Hispanics.
We have discussed at length how Hispanics tend to be highly connected to their mobile devices and are highly involved in social media. That behavior t...